@ShaniFay (00:01.144)
What if I told you that you could show up online for the next 90 days without recording every week? No burnout, no scrambling for content, no guilt when life gets busy. Just two intentional recording days and boom, your visibility is handled. In this episode, I'm breaking down exactly how I help my clients and myself turn two focused days into three full months of authority building content.
Because being consistent doesn't mean being available 24-7. It means being strategic about your energy, your message, and your time. If you're tired of winging it or feeling like you're always behind, this one's for you. Let's go. Hey, friend. Welcome back to the Mommy Mogul Mastery podcast, where we talk strategy, sustainability, and showing up boldly in your life and business.
Do me a favor and go ahead and press that subscribe button and give this video a like. It really helps the channel out and allows me to continue bringing free valuable content to you. All right. So let's talk about, let's go deeper into this, right? Here's what my content routine used to look like.
So here's what my content routine used to look like. Every week I tell myself, okay, I just need to record this one episode, get it edited, make a couple clips, maybe write an email, and then I'll be done. Except I was never done. Because content isn't just about the recording. It's the planning, the editing, the graphics, the writing, the uploading, promoting, repurposing, all on repeat.
And when you're also running a business, raising a family, managing a household, listen, that weekly rhythm starts to feel less like consistency and more like a cycle of survival. And let's be real, when life starts life-ing, when recording becomes the f- when life starts life-ing, and let's be real, when life starts life-ing, weekly recording becomes the first thing to go. Once a kid, one unexpected trip,
@ShaniFay (02:08.41)
one launch pivot and suddenly you're pausing your podcasts, ghosting your socials or scrambling at midnight to make up for your lost time. I knew I needed to show up online, but showing up that way, it was unsustainable. The turning point for me was realizing that I didn't need more time. I needed a better system and that system is batching. Let's be clear about batching. It isn't about becoming a content robot, right? Like I don't
I plan out my episodes in advance, but I don't always execute on them or record them too far in advance. Because you want things to stay fresh. Your audience can tell when you batch record, if you've done it too far in advance. It's not in alignment with your other content that you may be putting out. It's not in alignment with your messaging. Things shift. If you've been in business for any amount of time, know that one...
One, you know, quarter things, your main offer could be this and the next quarter could be something different. Things pivot and change. So you need to keep your content just as fresh. So it's not about becoming a content robot. It's about cranking out gen and it's not about, it's not about becoming a content robot and it's not about cranking out generic episodes on autopilot. It's about creating intentionally while you're in flow. It's about protecting your future self from burnout.
It's about setting your business up to stay visible even when life gets lifey, right? So if you've ever said, just need to be more consistent, I got a message about that. Most people are already consistent. They're just not always consistent at the right things. So if you've heard yourself say that, just know that you've already been working your consistency muscle. You just need to be focusing that energy on something that's actually pushing you forward.
Batching is how you become more consistent, right? Or it's one of those ways that can be doing that consistency the right way without constantly chasing this idea of consistency. Because you're already, like I said, you're already being consistent. You just need to focus your energies on being consistent at the right things. So I have a four part batch flow that keeps me visible without burnout. And I'm going to share it with you so that you can stay visible without burnout. Let's walk through the exact system that I use and teach my clients to turn to
@ShaniFay (04:29.858)
Focus recording days into three months of high converting authority building content. All right. So step one, we want to pre plan like a producer. So before you even hit record, you need a clear plan, not just topics, but strategy. Ask yourself, what is my audience going through right now? What offer or funnel am I pointing them towards? What stories, insights or frameworks can I share to support that? And then map out your episodes based on your goals.
whether it's building trust, driving opt-ins or booking calls. So here's a pro tip. I actually use ClickUp for all of my project management needs. I'll actually leave a link for you down below. Now it is an affiliate link, but it doesn't cost you anything extra if you decide to sign up, but it does help them see that like I'm out here helping people, right?
And I use it for my content repurposing. list, use it to list and organize all of my ideas and themes before I ever sit down to record. I think I mentioned this in another episode that I actually have all of my podcasts topics planned out for the next, from now until December, actually January. And it helps me know every single week, I don't have to think about, my God, what am I talking about this week? I already have it planned out and it aligns with my offers and how I'm showing up and serving.
my community. I suggest that you go ahead and use that project management tool. It's really great not only to keep your podcast organized, but to keep your entire business organized. Right. Okay. So step two is that you want to record like it's launch day. Right. When you're gearing up for a launch, you know, you have all your ducks in a row. You know, the background that you're to be using for your webinars, you know, you know, what marketing campaigns you're sending out, what your emails are looking like. You have everything already set.
That's what you want to apply here. Once the plan is set, you need those two dedicated recording days. Not stretched out, no distractions, no piecemeal recording. That is a surefire way to be inconsistent in uploading every week or whatever your schedule that you've decided works for you. I mean, I need you to show up with some real CEO energy. Block off those two days on your calendar, each quarter to batch at least six to eight episodes.
@ShaniFay (06:47.118)
When I'm on site with my clients, I actually like to do up to 10 episodes, you know, and when we're really like in the vibe, we can do 12 episodes in two days. So I need you to get your outfit together. I need you to set the vibe, treat it like a launch because it kind of is right. And the best part is when life starts life and your content is going to keep rolling. So just like this episode that you're listening to right now, yes, this is one of the episodes that I have batch recorded.
This podcast is my funnel, right? And so I practice what I preach. There was a week when I had, you know, my low fur baby was not doing well and I had client work going on and like, it felt like I had zero time. I wasn't feeling well. The AC broke and it was hot. And you know, when you hot baby, your energy just be at zero. Right? So it was a really rough week, but because I had batch recorded content, I already had content to go out despite what was going on in my life. Right.
So if I had not been recording, you know, in advance, if I had been recording week to week, that would have been the end of my content plan. Like that would have been it, right? Nothing was going out that week. But because I batched, I was still able to show up. So I'm telling you not what I heard. I'm telling you what I know. So my episode dropped, my content clipped and my newsletter, you know, everything was all in place. So I want that for you too. That's the magic of batching. It's not about doing more.
It's about building a system that protects your consistency when life gets chaotic. Now, if you want that exact checklist that I use to prep for batch days, grab my time saving podcast playbook. I will link that down below. It's absolutely free and it walks you through the exact prep that I give my clients inside of our full production service. All right. So again, I'm going to link that below or you can go to topecansandapeach.com slash playbook.
and grab your own copy. So let me give you a real example of how this actually works. Besides how it worked in my business, for me, let me show you how it works for my client. So when I fly out to work with a CEO or a leadership team, we don't just show up and start recording, right? We plan everything in advance from content themes and episode outlines to visual assets and calls to action.
@ShaniFay (09:08.674)
We map out the next quarter based on their goals. And, you know, we asked, like, are they, you know, prepping for a launch? You know, are they promoting a signature service? Like, what do they have going on in the business that the podcast needs to support? We're asking them, are you establishing thought leadership? Like, what is the goal? You know, what are you looking to do? And we ask these questions that we're really trying to understand their business, who they serve and how they're showing up so that we can show up with a strategy that is actually going to help them to sell.
So once that strategy is in place, we record up to 12 episodes, like I said, in two days, each one aligned with their offers, their audience, and their voice. There's no random content, right? Everything is revenue aligned visibility. It's efficient, it's strategic, and by the time I leave, they're set for the next three months of consistent authority building content. And here's the thing, nobody says that you can't reuse this content, right? It's not, like, it's at its freshest.
you know, within those three months, but there's nothing to say that you can't use that again. And on YouTube, they have this really cool feature where you're able to actually do short form content and tag like a long form video. So if you create a podcast, again, this is evergreen content. We're not doing things just to have it for like today and then it's irrelevant tomorrow. It's evergreen content. So you can post that reel a year from now and drive traffic back to that episode.
Nobody says you can't do that. So, you want to make sure that you have that strategy in place. Now you may not have, you know, someone flying out to you yet, but the process is still the same plan with intention and batch and alignment with your business cold goals, not just your content calendar. So here's the part that most people don't realize this isn't just for business owners or personal brands.
Organizations, executive teams, and internal leaders can all benefit from this kind of intentional high impact content strategy. So if you know a founder, team, or department that needs help creating aligned professional content without draining their time or resources, go ahead and book a call with me and let's talk about what that could look like for your business or your organization. Whether it's an executive visibility series, internal training, or a branded podcast, we can batch it.
@ShaniFay (11:31.906)
build it and make it scalable. So now I want to talk about how you systemize and how you create that systemized follow up. Batching isn't just about recording, it's about flow. I mentioned that before. So once you've recorded, the next step is to move those files through a system. This is where most podcasters get stuck, right? They record, but that post-production...
that post-production, it'd be something else, right? Like there's so many little steps to get it from here to there, right? From here to your audience. So that's where the momentum often dies. Whether you're working with a team or, you know, flying solo, you need a clear process. So what happens after you press record? Who handles the editing, show notes, graphics, all of that? Where do those assets actually live and how far in advance are you scheduling?
Even if it's just you, a simple checklist makes this process repeatable. So I have a full CEO podcast checklist in the time saving podcast playbook that walks you through this step by step. It's not about perfection. It's about getting into rhythm. Right? So I want you to learn how to repurpose with intention. This is our next step. This is step four repurpose with intention.
You didn't show up and share your brilliance just to live it out on one platform. Every episode should be repurposed into multiple pieces of content, a reel, an audiogram, which I don't know why people still do audiograms, there's a lot. mean, with video being so popular, I don't understand why people do audiograms, but okay, that's an option, right? So whether it's a reel, an audiogram, a carousel or a quote graphic, a newsletter feature, a blog style caption,
you know, a podcast to lead, you know, to lead magnet connection. This is how you multiply your visibility without multiplying your effort. So if you're ready to build your own batch system, don't just wing it. I want you to go and download the time saving podcasting playbook. It is absolutely free and it walks you through every step that I just shared. Plus it gives you CEO pod, my CEO podcast checklist. It's an evergreen repurposing flow.
@ShaniFay (13:51.23)
and more plus affiliate tools I personally use like ClickUp, Riverside and Kajabi all with benefits because they gave me a special code to share with you. So make sure that you get that in the link below, right? Or in the description box below. Your podcast should work for you even when you are offline. So again, download that time-saving podcast playbook. It's free packed with practical action steps.
and exactly what I wish I had when I started batching content like a boss. So I'll see you in the next episode.
